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About Company
Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike….Manager – Paid Search Job in USA| Oregon Job at Adidas 2022.
About Role
Excellence in paid search is one of the pillars of our overall Digital Marketing strategy and is of vital importance for our site traffic generation. The Paid Search Manager is a key member of the eCommerce Digital Marketing team, responsible for driving and optimizing our paid search activities.
1- Manager – Paid Search
Full Time
Oregon, United States
Job Responsibilities
A- Devise and implement the Shopping/PLA and product data feed strategy, while contributing to the overall Paid Search strategy, for adidas US eCommerce campaigns ensuring alignment with US Brand and Retail Marketing initiatives, as well as Global SEM standards.
B- Drive and execute on the day-to-day paid search operations with KPI and goal accountability (traffic, margin, and revenue) by monitoring and reporting performance to Senior Management.
C- Work collaboratively cross-functionally with the US Digital Activation team, Merchandising, Buyers, Web Analytics, Global Performance Marketing Team and Marketing Activation to consistently stay apprised of inventory levels and product lifecycles that will better inform our paid search strategy across categories.
D- Responsible for overseeing Shopping budget, evaluating performance of different areas within paid search and PLAs, and reallocating accordingly based on performance. Responsible for top and bottom-line growth to achieve sales, ROI, and contribution goals.
E- Act as a key US paid search expert driving best practice definition, execution and documentation, including training internal stakeholders for your categories of responsibility.
Job Requirements
A- 3-5 years hands-on paid search experience (ideally both agency and client side) managing all aspects of paid search including campaigns across multiple engines and devices, bidding strategies, PLAs, RSAs, DSAs, etc. and writing ad copy that is highly relevant and targeted to the business.
B- Experience managing large media budgets and hitting monthly, quarterly, and annual goals for spend, revenue, ROI, and other KPIs as determined by the business.
C- Ability to produce regular reporting, collaborative strategic planning, and performance management that aligns with and accomplishes business goals.
D- Embraces and thrives in an international working environment as a result of understanding the complexities of a large, global organization.
E- Bachelor’s degree preferred; marketing, business, or computer science focus a plus.
For more details, please scroll down & see the details.
Last Date to Apply: August-03-2022
Adidas Careers – United States of America
| Job Title | Manager – Paid Search Job in USA| Oregon Job at Adidas 2022 |
| Company | Adidas |
| Job Location | Oregon, United States |
| Date Posted | July/25/2022 |
| Employment Type | Full Time |
| Last date to apply | August/03/2022 |
Click the below apply link & start your application.
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